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Reach High Income Viewers Who Spend on DIY


Reach High Income Viewers Who Spend on DIY


With the weather improving and the days getting longer, people are planning and spending on DIY improvements around the home. People with household incomes of 80K+ spend more on property alterations, additions and improvements. They disproportionately spend more, accounting for 67% of the total property improvement market and have a 51% higher than average intended spend on renovations in the next 12 months making them a valuable audience.*

Over the last year the Sky Network advertising channel share for 25-54 HHI 80k+ had an average quarterly share of 34.9%, up 17% year on year. So if you have a DIY related product then Sky is the place to advertise in order to influence these viewers with a range of targeted channels and programmes.**

Source: *Nielsen CMI / SKY Search 2018, MHS 18+, **Nielsen TAM, Q1-Q3 2018 vs 2019, 25-54 HHI $80K+