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Reach High Income Viewers Who Spend on DIY

AS_Research_Insight_Reach_High_Income_Viewers

Reach High Income Viewers Who Spend on DIY

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With the weather improving and the days getting longer, people are planning and spending on DIY improvements around the home. People with household incomes of 80K+ spend more on property alterations, additions and improvements. They disproportionately spend more, accounting for 67% of the total property improvement market and have a 51% higher than average intended spend on renovations in the next 12 months making them a valuable audience.*

Over the last year the Sky Network advertising channel share for 25-54 HHI 80k+ had an average quarterly share of 34.9%, up 17% year on year. So if you have a DIY related product then Sky is the place to advertise in order to influence these viewers with a range of targeted channels and programmes.**

Source: *Nielsen CMI / SKY Search 2018, MHS 18+, **Nielsen TAM, Q1-Q3 2018 vs 2019, 25-54 HHI $80K+