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Three Reasons to Advertise on Sky this Summer

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Three Reasons to Advertise on Sky this Summer

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1) Sky homes are valuable to advertisers 
They spend more on a variety of summer categories such as: 22% more on alcoholic beverages and 21% more on flights and accommodation*1. 

2) Advertising on Sky is a very efficient way to reach higher income viewers 
Sky homes have higher spending power, they disproportionately outspend on key Christmas categories such as groceries. For example, MHS 25-54 HHI $80K+ shoppers spend $304 per week on groceries compared to $239 for MHS 25-54 with household incomes under $80K*2. Sky has the strongest network share for 25-54 HHI $80K+ at 40% YTD*3.

3) High Time Spent Viewing Over Holiday Break. 
The four weeks that cover the Xmas and summer holiday period is typically a period of strong share for Sky. Comparing this 2018/2019 Xmas/holiday period with the full year up to Q3 2019, the time spent viewing on Sky network increased (+15%) with a subsequent +20% bump in share for Sky for AP 25-54*4.

Source:
*1) Sky Search 2018/Nielsen CMI, AP15+
*2) Nielsen CMI / SKY Search 2018, MHS 25-54
*3) Nielsen TAM, Q1-Q3 2019
*4) Nielsen TAM, ATV (Univ) Sky Network Q1 18 - Q3 19 (38 minutes), Sky Network Wk 52 2018 - Week 3 2019 (44 minutes), SHR% Sky Network Q1 18 - Q3 19 (29.8%), Sky Network Wk 52 2018 - Week 3 2019 (35.8%).