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Advertising

ADVERTISING

MEDIA PLANNING AND BUYING WITH
SKY ADVERTISING

SKY Advertising sells advertising in several different ways:

 
  • Rating Channels – Prime, SKY Movies Premiere, SKY Movies Greats, SKY Movies Extra, SKY 5, CI, Discovery, Discovery Turbo, TLC, JONES!, JONES! too, Vibe, MTV, Comedy Central, SKY Sport are sold at a negotiated net CPT, or on a rate per spot basis.
  • Other channels are categorised as specialist or environmental channels because they attract defined target audiences. These channels are sold as a rate per spot.
  • Prime TV carries advertising nationally, as do the SKY Advertising channels.
  • Key properties such as LIVE International Rugby are sold in packages.

Opportunities_Advertising_Links

Duration Loadings

Duration Cost as % of 30 second rate
15 seconds 60%
30 seconds 100%
45 seconds 145%
60 seconds 180%
75 seconds 250%
90 seconds 300%
105 seconds 350%
120 seconds 400%

 

SKY Advertising plans and books campaigns on behalf of advertisers
to make it easy:

 
  • SKY Advertising Sales sells advertising on 30+ SKY channels.
  • With over 30 demographics available SKY Advertising Sales can plan, book and monitor advertising campaigns based on client requirements.
  • SKY subscription channel programming schedules can vary, especially for live sport. Available inventory can vary up to only a few days or hours from transmission. SKY Advertising Sales co-ordinators will monitor and manage your campaign to meet your objectives.

SKY ADVERTISING CHANNELS

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