MEDIA PLANNING AND BUYING WITH
SKY Advertising sells advertising in several different ways:
- Rating Channels – Prime, SKY Movies Premiere, SKY Movies Greats, SKY Movies Extra, SKY 5, CI, Discovery, Discovery Turbo, TLC, JONES!, JONES! too, Vibe, MTV, Comedy Central, SKY Sport are sold at a negotiated net CPT, or on a rate per spot basis.
- Other channels are categorised as specialist or environmental channels because they attract defined target audiences. These channels are sold as a rate per spot.
- Prime TV carries advertising nationally, as do the SKY Advertising channels.
- Key properties such as LIVE International Rugby are sold in packages.
SKY ADVERTISING CHANNELS
SKY Advertising plans and books campaigns on behalf of advertisers
to make it easy:
- SKY Advertising Sales sells advertising on 30+ SKY channels.
- With over 30 demographics available SKY Advertising Sales can plan, book and monitor advertising campaigns based on client requirements.
- SKY subscription channel programming schedules can vary, especially for live sport. Available inventory can vary up to only a few days or hours from transmission. SKY Advertising Sales co-ordinators will monitor and manage your campaign to meet your objectives.
|Duration||Cost as % of 30 second rate|