Crime + Investigation
First launched in Australia and soon after in New Zealand, , Crime + Investigation is the home of true crime. For over 10 years Crime + Investigation has been a global leader in navigating the who, what and why of true crime, going further than anyone else.
In 2017 Crime + Investigation introduced a bold new logo and on-air look which reflects our journey to the heart of the criminal underworld as we uncover the truth behind the headlines of some of the world’s most infamous crimes.
Jim Buchan, General Manager – Factual Channels said ‘Launching as a world first back in January 2005, the CI brand became Australia & New Zealand’s only crime and investigation channel and the #1 Factual channel.
As the popularity of the true crime genre continues to grow we’re proud of maintaining our leading position and being our audience’s first choice for the best, most compelling true crime and investigation local commissions and content available. CI always delivers the truth and an understanding of the how and why behind events that inform our humanity within society and the modern world all live in.
This new brand renovation delivers a contemporary, edgy experience and environment that our audiences expects from us.’
Crime + Investigation opens the door to real crime scenes and labs, police archives and courtrooms, allowing viewers to join detectives, and the family members, as they examine evidence and piece together clues. Crime + Investigation will continue to showcase the best in true crime programming, including: Homicide Hunter, Leah Remini: Scientology & The Aftermath, The Killing Season, 60 Days In, Court Justice: Sydney and programming blocks Must Watch and Serial Killer Sundays.
REAL PEOPLE, REAL CRIME, REAL DRAMA
CI Channel Info:
Target Demo: 15-54 years
Gender Split: 58% Female 42% Male
Over 600,000 Viewers: 644,910 Avg. Monthly Cume 2017
Shopping Patterns: Higher spenders on household textiles, recreational & cultural services, furniture, furnishings & floor coverings, insurance, property maintenance, medical products/appliances, personal effects and purchase of vehicles.
Launched: September 2007
Website: Crime + Investigation
SKY Search 2018 / Nielsen CMI. Compared to AP 15+ with TV, Nielsen TAM. AP5+