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Discovery Channel

Discovery Channel

Deep Planet

Discovery Channel

Channel 070

Got To Know? Discovery Channel

With a look and feel that is entertaining, compelling and fresh, Discovery Channel remains the world’s premier provider of engaging, high-quality documentary programming for curious minds.

The distinctive mix of landmark stories, trusted production values and vivid cinematography consistently represents excellence in real-word entertainment in the areas of science & technology, adventure, ancient and modern history, cultural and topical documentaries.

Discovery Channel is dedicated to supporting the most important scientific achievements and discoveries around the world and chronicling the most significant global explorations. The channel’s world-class reality television programming including Deadliest Catch and Aussie Gold Rush also offers exceptional entertainment for viewers.

Discovery is a unique specialist entertainment channel that has broad appeal across a wide age range. With individual programmes, series strips and interstitials all available for sponsorship use your SKY Account Director to maximise the interest variations this channel receives, or target your message by selecting programs with a younger or older viewer in-mind.


Channel Info:

Target Demo: 30-59 years
Gender Split: 51% Male, 49% Female

Over 800,000 Viewers: 744,342 Avg. Monthly Cume 2019

Shopping Patterns: Higher spenders on recreational & cultural services, medical products/appliances, insurance, property maintenance, alcoholic beverages, clothing & footwear and purchase of vehicles.
Channel Perception: Discovery channel viewers find the channel informative, fascinating and stimulating

Rating Channel

SKY Search 2018 / Nielsen CMI. Compared to AP 15+ with TV, Nielsen TAM. AP5+