MTV is the world's premier youth entertainment brand and the cultural home of the Millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV knows Millennials. MTV has the pioneering spirit, the global reach and the right connections to address the interests and challenges of Young Amazing Lives.
MTV brings you the best in youth entertainment with exclusive content including big hit titles from around the world, popular music, up to date pop culture news and the annual MTV awards shows.
MUSIC AND YOUTH
MTV Channel Info:
Target Demo: 15-39 years
Gender Split: 61% Female, 39% Male
Almost 700,000 viewers: 694,320 Avg. Monthly Cume 2017
Shopping Patterns: Higher spenders on recreational & cultural services, furniture, furnishings & floor coverings, clothing & footwear, personal effects and recreational equipment.
SKY Search 2018 / Nielsen CMI. Compared to AP 15+ with TV, Nielsen TAM. AP5+