Prime

Prime's schedule is a mixture of general entertainment, lifestyle, drama and comedy, sourced overseas primarily from the UK and America. While Prime screens some classic TV series, the majority of our peak time programming is new to New Zealand, unseen on any other network. Prime also has a wide range of free-to-air sport, including rugby, cricket, English Premier League football, netball, horse racing and tennis.

Documentaries on Prime


UNCHARTED
WITH SAM NEILL

Sam Neill travels in the wake of Captain James Cook’s 3 epic journeys, 250 years since he entered the Pacific for the first time: seeing what Cook saw, meeting the descendants of the people he met, charting lives changed forever.

Prime Planet

2018

Covering a broad range of topics that span across travel, nature, food, adventure and everything in between, Prime Planet showcases the very best in factual storytelling together with unmissable drama.

Louis Theroux:
A Different Brain

2018

This powerful documentary follows the recovery of people who have suffered a traumatic brain injury as award-winning journalist Louis Theroux looks at the impact of this life changing condition on individuals and their families.

FTA GENERAL ENTERTAINMENT & MAJOR SPORT

PRIME Channel Info:

Target Demo: 25-54 years, 50% Male 50% Female

Great Reach: 2,748,600 Avg. Monthly Cumes 2016

Shopping Patterns: Higher spenders on vehicle purchases, health, insurance, domestic holidays, accommodation services, tools and equipment for house and garden, property maintenance, and household appliances.

Ratings Channel
Website
: Prime

SKY Search 2017 / Nielsen CMI. Compared to AP 15+ with TV, Nielsen TAM. AP5+