Prime's schedule is a mixture of general entertainment, lifestyle, drama and comedy, sourced overseas primarily from the UK and America. While Prime screens some classic TV series, the majority of our peak time programming is new to New Zealand, unseen on any other network. Prime also has a wide range of free-to-air sport, including rugby, cricket, English Premier League football, netball, horse racing and tennis.
Documentaries on Prime
WITH SAM NEILL
Sam Neill travels in the wake of Captain James Cook’s 3 epic journeys, 250 years since he entered the Pacific for the first time: seeing what Cook saw, meeting the descendants of the people he met, charting lives changed forever.
World’s Wildest Weather
World’s Wildest Weather places the viewer in the eye of the storm in every episode. Throughout the series we get to see the most extraordinary footage ever captured on a mobile phone, and we get to meet those who were lucky enough - or unlucky enough - to have been caught up in the catastrophic events and survive to tell the tale.
Covering a broad range of topics that span across travel, nature, food, adventure and everything in between, Prime Planet showcases the very best in factual storytelling together with unmissable drama.
FTA GENERAL ENTERTAINMENT & MAJOR SPORT
PRIME Channel Info:
Target Demo: 25-54 years, 50% Male 50% Female
Great Reach: 2,748,600 Avg. Monthly Cumes 2016
Shopping Patterns: Higher spenders on vehicle purchases, health, insurance, domestic holidays, accommodation services, tools and equipment for house and garden, property maintenance, and household appliances.
SKY Search 2017 / Nielsen CMI. Compared to AP 15+ with TV, Nielsen TAM. AP5+