Prime's schedule is a mixture of free-to-air sport, general entertainment, lifestyle, drama and comedy. While Prime screens some classic TV series, the majority of our peak time programming is new to New Zealand, unseen on any other network. Prime's free-to-air sport includes: rugby, cricket, football, netball, basketball, horse racing and tennis.
FTA GENERAL ENTERTAINMENT & MAJOR SPORT
PRIME Channel Info:
Target Demo: 25-54 years, 50% Male 50% Female
Great Reach: 2,420,033 Avg. Monthly Cumes, Jan - December 2019
Shopping Patterns: Higher spenders on telecommunication equipment, medical products, appliances and equipment, tools and equipment for the house & garden and purchase of vehicles.
SKY Search 2018 / Nielsen CMI. Compared to AP 15+ with TV, Nielsen TAM. AP5+