Prime's schedule is a mixture of general entertainment, lifestyle, drama and comedy, sourced overseas primarily from the UK and America. While Prime screens some classic TV series, the majority of our peak time programming is new to New Zealand, unseen on any other network. Prime also has a wide range of free-to-air sport, including rugby, cricket, English Premier League football, netball, horse racing and tennis.
Documentaries on Prime
FTA GENERAL ENTERTAINMENT & MAJOR SPORT
PRIME Channel Info:
Target Demo: 25-54 years, 50% Male 50% Female
Great Reach: 2,512,258 Avg. Monthly Cumes, Jan - December 2018
Shopping Patterns: Higher spenders on telecommunication equipment, medical products, appliances and equipment, tools and equipment for the house & garden and purchase of vehicles.
SKY Search 2018 / Nielsen CMI. Compared to AP 15+ with TV, Nielsen TAM. AP5+