Prime's schedule is a mixture of sport, general entertainment, lifestyle, drama and comedy. While Prime screens some classic TV series, the majority of our peak time programming is new to New Zealand, unseen on any other network. Prime also has a wide range of free-to-air sport, including rugby, cricket, football, netball, basketball, horse racing and tennis.

Documentaries on Prime

Beneath New Zealand

Channel 004

Journeying into some of New Zealand’s most remote and stunning locales, Beneath New Zealand: Creation and Destruction follows researchers and adventurers on the ground at the bleeding edge of science.

Prime Planet

Channel 004

Covering a broad range of topics that span across travel, nature, food, adventure and everything in between, Prime Planet showcases the very best in factual storytelling together with unmissable drama.


PRIME Channel Info:

Target Demo: 25-54 years, 50% Male 50% Female

Great Reach: 2,512,258 Avg. Monthly Cumes, Jan - December 2018

Shopping Patterns: Higher spenders on telecommunication equipment, medical products, appliances and equipment, tools and equipment for the house & garden and purchase of vehicles.

Ratings Channel
: Prime

SKY Search 2018 / Nielsen CMI. Compared to AP 15+ with TV, Nielsen TAM. AP5+