Prime's schedule is a mixture of general entertainment, lifestyle, drama and comedy, sourced overseas primarily from the UK and America. While Prime screens some classic TV series, the majority of our peak time programming is new to New Zealand, unseen on any other network. Prime also has a wide range of free-to-air sport, including rugby, cricket, English Premier League football, netball, horse racing and tennis.

Documentaries on Prime

Prime Planet

Channel 004

Covering a broad range of topics that span across travel, nature, food, adventure and everything in between, Prime Planet showcases the very best in factual storytelling together with unmissable drama.

The Secrets Of
Long Haul Flight

Channel 004

This engaging and revealing documentary delves into life in the skies, following one of the longest flights in the world - from London to Sydney on one of the biggest planes in the world, the A380.


PRIME Channel Info:

Target Demo: 25-54 years, 50% Male 50% Female

Great Reach: 2,512,258 Avg. Monthly Cumes, Jan - December 2018

Shopping Patterns: Higher spenders on telecommunication equipment, medical products, appliances and equipment, tools and equipment for the house & garden and purchase of vehicles.

Ratings Channel
: Prime

SKY Search 2018 / Nielsen CMI. Compared to AP 15+ with TV, Nielsen TAM. AP5+