Insights

Who is Watching Prime?


Profile of Prime Viewers

Prime delivers a mix of classic and contemporary programming both locally and internationally produced. Prime’s programming covers news, entertainment, drama, documentary, comedy, lifestyle and sport. The majority of Prime’s peak time programming is new to New Zealand, unseen on any other network. Prime’s programming also covers premium sporting events like live cricket and replays of the All Blacks and other major sporting events.

Prime viewers are split equally between male and female viewers and it has slightly older age profile.