Insights

Who is Watching SKY Network?

Something For Everyone on SKY


Profile of SKY Viewers

The gender balance of SKY Subscribers is the almost the same as the NZ population (48% Male, 52% Female) illustrating the wide appeal of SKY’s channels. SKY Subscribers have a slightly older age profile than the NZ population. With higher household incomes, higher levels of home ownership and higher weekly spend, people with SKY are a very sought after group for advertisers