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SKY Advertising offers a variety of sponsorship opportunities with a diverse range of channels and programming on offer. Be it a major sporting event, an individual programme or a themed strand, SKY Advertising is sure to have a sponsorship partnership that will align with your brief. 

We are happy for you to utilise our ideas, research insights and experience to help make the very most of the opportunities on offer resulting in integrated, effective and innovative communication strategies. You can choose something off the shelf, or we can tailor a sponsorship to meet your needs.   

Brand Association: Both TV channels and programmes are themselves powerful brands. Their prestige, popularity and perceived values can rub off on those brands that associate with them.
Emotion: A sponsoring brand can create a deeper emotional relationship with the hearts of loyal viewers.
Isolation: Sponsorships can be seen by viewers are separate from ad breaks, with a guaranteed prime position and maximum visibility with your chosen target audience. 
Multiple Strategies: Sponsorship can be used to fulfil a wide variety of roles for brands, from launching new products with scale and importance, repositioning, increased recall, creating fame and influencing purchase decisions. 
Increased Exposure: Sponsorship can deliver a consistency of audience, time of day and environment. 


Please take some time to look through the opportunities and if you are interested in aligning your brand with any of the programmes or channels, please contact your SKY Advertising Business Director for more information or simply email us a brief and we will come back to you with a solution.


A lifestyle offering of grand proportions from the everyday to the extreme, Living Channel is the ultimate destination for lifestyle entertainment where the door is always open.


Combine lively chat-shows, quirky quiz-coms, big British events, hilarious comedies and a daily dose of drama and you get BBC UKTV. Spend time with unique larger than-life characters, find out more about your favourite celebrities, get wrapped up in a murder mystery or indulge in a good laugh. On UKTV, a cracking good time is guaranteed.


Discovery Turbo is dedicated to the excitement and thrill of the fastest, most powerful and most amazing vehicles on Earth - past, present and future. From motorcycles and cars, to ships and trains, Turbo takes viewers on the ride of their lives with programming genres that include Makeovers, Restorations, Classic Cars, Car Auctions and Aviation.


Discovery Channel empowers people to explore their world and satisfy their curiosity. Discovery Channel is devoted to creating the highest quality non-fiction programming that provides an unparalleled insight into the awesome world in which we live.

Food Network

Savour the delights of all things culinary from distant corners of the globe to right here at home. Food Network is the place where foodies live, where passion for great food and great fun collide.