A premium TV experience made for and by those curious about life right now.
VICE is a premium lifestyle and entertainment channel that takes young audiences across the globe to offer a contemporary take on youth cultures, covering music, food, news, technology, sexuality, fashion, sports and more. Overseen by Oscar-winning director and producer Spike Jonze, VICE will bring 18-39 year old Kiwi audiences distinctive, authentic and original content featuring talent such as Ellen Page, Michael K Williams, Gloria Steinem, Action Bronson, Eddie Huang and many more.
Target Demo: 18+ years
Gender Split: 49% Female 51% Male
Nearly 500,000 Viewers: 492,525 Avg. Monthly Cume 2018
Shopping Patterns: Higher spenders on package holidays, recreational & cultural services, personal effects, furniture, furnishings & floor coverings, clothing & footwear and insurance.
Channel Perception: VICE viewers find the channel informative, edgy and stimulating
Launched: VICELAND - December 2016, VICE February 2019
SKY Search 2018 / Nielsen CMI. Compared to AP 15+ with TV, NielsenTAM. AP5+