A premium TV experience made for and by those curious about life right now.
VICELAND is a premium lifestyle and entertainment channel that takes young audiences across the globe to offer a contemporary take on youth cultures, covering music, food, news, technology, sexuality, fashion, sports and more. Overseen by Oscar-winning director and producer Spike Jonze, VICELAND will bring 18-39 year old Kiwi audiences distinctive, authentic and original content featuring talent such as Ellen Page, Michael K Williams, Gloria Steinem, Action Bronson, Eddie Huang and many more.
Target Demo: 18+ years
Gender Split: 49% Female 51% Male
Over 500,000 Viewers: 517,280 Avg. Monthly Cume 2017
Shopping Patterns: Higher spenders on package holidays, recreational & cultural services, personal effects, furniture, furnishings & floor coverings, clothing & footwear and insurance.
Channel Perception: VICELAND viewers find the channel informative, edgy and stimulating
Launched: December 2016
SKY Search 2018 / Nielsen CMI. Compared to AP 15+ with TV, NielsenTAM. AP5+