Insights

Who is Watching SKY Sport?

Kiwis Love Sport


Profile Of SKY Sport Viewers

Kiwi’s are passionate about Sport and SKY’s extensive coverage caters for all tastes. With four SKY Sports channels available to advertisers there are many opportunities to align your brand with a specific sport or the general sport sports fan.

SKY’s Sport viewers are skewed towards Males and half are 25-54 years old.

The Weekend Viewing Destination

During Q1 2017, weekends were a strong time for SKY's Sports channels with 11.7% of viewing by Males 25-54 on SKY Sport 1, 2, 3 or 4. In SKY homes that share of viewing increases to 19.4%, well above the channel shares of any of the FTA channels during the weekend.