Prime's schedule is a mixture of free-to-air sport, general entertainment, lifestyle, drama and comedy. While Prime screens some classic TV series, the majority of our peak time programming is new to New Zealand, unseen on any other network. Prime's free-to-air sport includes: rugby, cricket, football, netball, basketball, horse racing and tennis.

Documentaries on Prime

Making NZ

Channel 004

Making New Zealand – the popular history series covering New Zealand’s industry, enterprise and ingenuity – returns for a third series. For the early settlers and those who followed this wild and isolated country, Aotearoa was a world away from anything they knew. Yet somehow they laid the foundations for the nation we live in today. This series celebrates the vision, the skill, and the sheer determination that made our country.

Prime Planet

Channel 004

Covering a broad range of topics that span across travel, nature, food, adventure and everything in between, Prime Planet showcases the very best in factual storytelling together with unmissable drama.


PRIME Channel Info:

Target Demo: 25-54 years, 50% Male 50% Female

Great Reach: 2,512,258 Avg. Monthly Cumes, Jan - December 2018

Shopping Patterns: Higher spenders on telecommunication equipment, medical products, appliances and equipment, tools and equipment for the house & garden and purchase of vehicles.

Ratings Channel
: Prime

SKY Search 2018 / Nielsen CMI. Compared to AP 15+ with TV, Nielsen TAM. AP5+