When the original JONES! channel launched in 2013, it quickly became a favourite with SKY customers who willingly embraced the opportunity to revisit iconic television and unforgettable characters. JONES! too will give customers even more opportunity to indulge in a nostalgic viewing experience and allow them to handpick from a wider selection of content.
Premiering to celebrate the launch of JONES! too will be perennial 80s favourites The Golden Girls, Moonlighting and The Greatest American Hero, together with 70s hit One Day at a Time. A new feature of the schedule will be weekend marathons of fan favourites such as The Good Life, Frasier, Mission: Impossible, Jeeves & Wooster and Columbo.
JONES! too Channel Info:
Target Demo: 30-59 years
Gender Split: 51% Male 49% Female
Shopping Patterns: Higher spenders on package holidays, medical products/appliances, insurance, property maintenance, purchase of vehicles, alcoholic beverages and household appliances.
Launch: July 2017
SKY Search 2018 / Nielsen CMI. Compared to AP 15+ with TV. Nielsen